OUR MISSION
At Riah Alshamal, our mission is to enhance accessibility for retailers and consumers alike. We are dedicated to curating and distributing high-quality products that are not only innovative and desirable but also easily accessible to all. Through our streamlined processes and partnerships, we strive to empower retailers to offer a diverse range of products, ultimately enriching the lives of consumers by making exceptional products more readily available.
MEET THE TEAM
MENA Group’s leadership, board of directors, strategic advisors, and partners represent the absolute best in industry experts, executive management, government, banking, and venture and private equity. They share and continually demonstrate an extraordinary commitment to the success and growth of MENA Group.

SCOTT HOLMES
Co-Founder, CEO, Partner
- Founder and owner of TETON Sports
- TETON has been exporting to the Middle East since 2008
- Started, acquired, led, and sold multiple businesses

ABDULRAHMAN ALNASRI
Co-founder, Head of Development, Partner
- Retired fighter pilot and trainer in the Saudi Air Force
- Founded an outdoor retail business in Saudi Arabia in 2008
- Founded an online retail business in 2014 offering warehousing & 3PL services

JEFF HOLMES
President, CFO, Partner
- Global business career in finance, logistics, and high tech (semiconductors)
- MBA - Brigham Young University (Corporate Finance and Strategy)
- Lived and worked in Hong Kong, Singapore, and the Netherlands, and speaks Chinese

DYLAN SCIARAPPA
Regional Sales Manager
- 18 years of dedicated leadership in sports and outdoor sales management
- Effective leadership in two prior start-ups
- Extensive experience and expertise in Middle Eastern and African markets

GARY HERBERT
Partner, Strategic Advisor
- Governor of Utah from 2009 to 2021
- Served as President of Western and National Governors Associations
- Currently chairs the Gary R. Herbert Institute at Utah Valley University and leads roles in Utah commerce and TETON Sports Advisory

GLEN MELLA
Strategic Advisor
- CRO at OliverIQ, former CEO of Cypher and President/COO of Control4
- Led Triton PCS marketing and sales; ex-CEO of Found, Inc., acquired by CRS Retail Systems
- On boards of Axcend, HealthTree Foundation; advisor at Connected Home Living; MBA from Northwestern

REED PETERSON
Board Member
- Global strategy and ops executive with experience in over 80+ countries
- CSO at RevRoad, former SVP at DataStax, EVP at GSMA, management consultant with AGI, ICDC and Deloitte
- Board member and advisor to various companies. MBA from Duke University